An ever expanding giant, Brakes commission Relish to help create a constant flow of new brands.
Birchstead Premium meats is one such brand created from concept and run through to final identity and packaging. It was needed to create a real point of difference within the meat category and provide Brakes with a premium platform from which to deliver its higher end beef products.
Several routes and positions were explored and considered before the concepts were taken to final designs and packaging. This process always ensures that we develop the right brand for the brief and gives the products every chance of succeeding.