Hungry JoesHungry Joe's is Kerry Foods' second launch as a fully owned brand.
With a target market of hungry men between 25 and 35 this brand not only needed to be bold, strong and impactful but also had to make sure the focus was still on good hearty food.
It has quickly become another success story for Kerry, out performing the first year target of £2 million with sales over £5 million. The brand has raced to a £12 million value after just two years of trading.
Next: Roti Chai →