Made For You
We were commissioned by Kerry foods to help create their first wholly owned brand.
The biggest manufacturer of frozen food needed to push the current boundaries of the frozen food market. To do this a more premium positioning was introduced, breaking the myths of poor quality throughout the category.
Made For You has been one of the most successful launches within frozen foods in recent years reaching over a million sales in the first six weeks. As a result Relish have been asked to help launch further brands. Watch this space.
The original range of 'chilled style' bowls are introduced to the frozen category. The simple yet striking design makes an immediate impact and the focus on great looking food is a winner with the customers.
An extended range including boxed products is introduced with new products planned for 2012.
Kerry are very proud that these products are created by a team of chefs and this message was too good not to use. The chef story has been introduced to both packaging and POS. It really helps to communicate the quality of the dishes and the care taken in creating them.
'Bumblebee' POS carts and A Boards were used throughout the stores to make the maximum impact at launch and we're currently working on new ways to promote the brand in 2012.
Next: Perle de Lait →