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Frubes

NPD Design

Packaging Design

Character Development

Illustration

Copywriting

Digital Marketing

POS

Who's hidden the mystery flavour!?

 

Some sneeky frube, that's who! Another fun limited edition to a range of family favourites. Relish have helped Yoplait concept, develop and design an ongoing line of NPD and promotional packs for Frubes.​

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The 'ownable' characters have seen a shift away from licensed affiliations to a more self reliant stance giving the brand a lot more control.

 

This allows us to evolve our frubey friends to directly communicate the on pack offers and create a more permanent link with the young customers.​

 

We look forward to launching further developments in the near future and can't wait to see what they get up to next!

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